Winning with Society
What dilemmas do you face as a leader? How do you weigh your short-term interests against your long-term interests? What trade-off do you make? The Winning with Society transcends these dilemma's by reframing long term societal challenges into potential markets and opportunities to upgrade leadership and organizational capacities.
Greg Thorburn, Rabobank
“By interlinking financial services, knowledge and relevant networks with our customers, and connecting our clients with RSM students, we were able to generate a lot of new ideas for new sustainable business models, with the Winning with Society approach.”
With our Winning with Society model you will change your perspective on how to run a business. We start by looking at society at large and ask the question: what is the social issue that your organization is connected with strategically? How can you employ your strengths best? Winning with Society allows you to contribute positively while growing and developing as an organization, because social issues often represent large untapped markets. We can support you in achieving these win-win goals by aligning the needs of your organization, customers and society.
KPN: joint value creation for isolated older people
KPN developed a strategic approach to support isolated older people in society. With this approach they also helped grow the company and ensured the direct involvement of their employees and customers.